Guittard update

Addis Creson

The Guittard company was named for its founder, Etienne Guittard, and various signature-like wordmarks have been used throughout the company's history. I was given the wordmark that had been currently in use (top) and asked to do evolutionary studies. I did some studies that were more signature-like, but the client felt the more tightly rendered script (bottom) worked best for their contemporary packaging applications.