Intel Inside

Addis

The former "Intel Inside" identity was widely recognizable, but Intel Corporation wanted it to better represent their corporate culture, by reflecting such attitudes as pragmatism, precision, passion, and confidence. So, I used those attitudes to guide my redesign, while keeping as much equity as I could (using the swirl, and the letters on a slanted baseline). Some time after my redesign, Intel opted to use another "Intel" inside the swirl, for both the "Intel Inside" brand, and their corporate identity.